Agency‑honed. Enterprise‑tested. Shipped fast.
I'm Matt McAlexander, a senior designer. I've directed brand and creative for names like UFC and NASCAR, shaped product and UX inside regulated medical and defense tech, and built the websites that bring it all together. Hand me the problem and I'll hand you polished, decisive work in days, not months.
Rock ’n’ Roll
TrellisWare
Web Co
Trusted with work for
One senior designer. Three ways I earn my keep.
Most people are a brand designer or a product designer. I've spent two decades being both, so you get taste and rigor from the same hand, at a speed that used to be impossible.
Product & UX
Complex, regulated, high‑stakes software made clear. The judgment on what to build, how it behaves, and where the system bends.
- Flows, wireframes, polished UI
- Design systems & Figma‑to‑code handoff
- Research‑led, outcome‑focused
Brand & Creative Direction
Identity, campaigns, and motion that actually perform. Agency‑grade creative with senior direction and real‑world results.
- Brand systems, logos, visual language
- Campaigns, motion, social & ads
- Decks, launch assets, art direction
Web & Landing Pages
High‑converting sites that read like a real business, built and launched fast through my studio.
- 1‑page & multi‑page business sites
- Conversion‑first, SEO‑ready builds
- Live in days, not billing cycles
Range you can see.
From instrument‑level diagnostics to national sports campaigns.
Apex Diagnostics · EnterpriseDesigning navigation for complex systems
View case → Product · UX
Meridian · EnterpriseMaking a connected fleet legible at a glance
View case →Creative
UFC 214 · Cormier vs. Jones 2A multimedia campaign that packed a punch
View case → Creative
The Open · Animated seriesTales From The Open
View case →Creative
NASCAR on NBCFrom driving fast to Tetris & PAC‑MAN
View case → Web
Temecula Web CoProductized conversion sites, shipped fast
View case → Brand
Rock ’n’ Roll MarathonCreative direction for a global race series
View case →Work that moves.
Fight-week films, national broadcast spots, and brand docuseries. Press play, each one runs inline.
Creative · Fight Week
Creative
Broadcast
Broadcast
Brand
Creative · Animated
Two careers in one designer.
I started out as a creative director, doing branding, advertising, and motion for names people recognize. Then I fell for the practicality of UX and product design: the utilitarian craft of making complex, regulated software genuinely usable. I've done it inside Cepheid, Thermo Fisher, and defense tech at TrellisWare.
That range used to feel like a liability. "Pick a lane," everyone said. Turns out it's the whole point. You get one senior hand that can name the brand, design the product, and ship the site, without the agency overhead or a full‑time salary. And with an AI‑accelerated workflow, what used to take weeks now takes days.
Off the clock, I'm usually on the jiu jitsu mats: an infinite game of human chess where clarity, adaptability, and decisive execution win every time. Three‑stripe purple belt, and yeah, I coach private lessons too.
Fifteen years, shipping.
Agency creative to regulated enterprise UX. The range is the résumé.
Senior Staff Product Designer
- Product and UX design for mission‑critical defense communication systems, bringing regulated‑enterprise rigor to complex operational software.
- Partnering with engineering to turn hard technical constraints into clear, usable interfaces.
Senior UI/UX Product Designer
- Led global UX research across EU, APAC, India, and LATAM, informing 6+ prioritized roadmap initiatives.
- Designed troubleshooting flows projected to cut support case volume 10 to 20% across thousands of instrument operators.
- Built reusable components and patterns that lifted design velocity roughly 25% and improved cross‑product consistency.
Senior UX Designer
- Designed dashboards and complex data displays that improved task success and decision speed for enterprise customers.
- Ran usability testing that drove double‑digit efficiency gains in high‑impact workflows.
Creative Director
- Led a multidisciplinary team on digital experiences for the Rock 'n' Roll Marathon Series, lifting registrations and engagement.
- Directed UX for web properties serving millions, with clearer hierarchy, responsive layouts, and streamlined navigation.
Web Designer
- Built branded digital experiences for Cars.com, Nickelodeon, Oakley, and Vertu, including national campaign work.
- Shipped scalable front‑end alongside engineers and senior designers, tightening component consistency across clients.
You're renting decisions, not hands.
Senior judgment
Staff‑level today, in‑house. I know which corners to cut and which to defend.
Fast by design
An AI‑accelerated workflow means real output in days, not a discovery phase that eats your month.
Agency + enterprise
Campaign polish meets regulated‑software rigor. Very few designers have both.
Just the deliverable
You hand me the problem, I hand you finished work. No hand‑holding, no drama.
Senior people, on the record.
“An exceptional Senior UX Designer with a rigorous, research‑led approach. He consistently drives deep research to uncover the root of user problems, and he's especially strong in systems thinking and interaction design, with polished, high‑quality work that stands up to real‑world complexity.”
“A brilliant creative director and an influential team leader. Matt cares deeply about the work, understands brand integrity, and consistently reaches for the breakthrough concept. A humble guy with big ideas who'll leave a legacy in any role he takes on.”
“A rare combination of strategic foresight, deep thinking, and tactical precision. Matt is particularly skilled at leveraging modern research and AI tools to drive data‑informed design, a talented visual thinker who understands the business impact of good design.”
“I watched Matt grow into a passionate creative and UX leader with a real understanding of consumers and business. By building internal tools from scratch, he saved us thousands of hours. He leads from the front, with vision and execution.”
Simple to start. Fast to ship.
I work with agencies that need senior overflow, startups that need one hand for brand and product, in‑house and enterprise teams, and local businesses through Temecula Web Co. The process is the same in every lane: tell me the problem, get a scope and a flat price, and we go. No hourly black holes, no six‑week discovery.
Tell me the problem
Send it over. I reply within a day, usually the same day, and tell you honestly whether I'm the right fit.
Get a scope and a flat price
A clear deliverable, a fixed price, and a ship date. No hourly black holes, no six‑week discovery.
Start small, then scale
We can begin with one focused paid piece so you see how I work before committing to more. Low risk, fast proof.
Design Sprint
- A single focused deliverable
- Landing page, brand refresh, UI set, deck
- One round of revisions
- Flat price, no surprises
Design Partner
- A focused chunk of my week, every week
- Brand, product, or web, whatever you need
- Async‑first, fast turnarounds
- Only two clients at a time
Websites
- Conversion‑first business sites
- 1‑page or full multi‑page
- SEO‑ready, built to a real standard
- My productized studio arm
Quick answers.
How fast is “shipped fast”?
How do we start?
What does it cost?
Are you a brand designer or a product designer?
Do you really only take two clients at a time?
Tell me what you need.
I'll tell you honestly whether I'm the right fit, what it'll cost, and when it ships. No pitch, no runaround.
Book a 15‑minintro call →
Grab a time that works, or use the form.