I am Matt McAlexander.

I'm a seasoned creative, with a love for making things look awesome. I believe in creating experiences when I'm at work, and in my own life. For me, this means delivering the best work for my clients, my team, and my family. Architecting creativity is the best job in the world.

Profile Picture: Matt McAlexander


I've had the opportunity to work with some pretty cool brands throughout my career–here are just a few I've touched.

Skills & Tools

If you’re looking for ransom, I can tell you I don’t have money but what I do have are a very particular set of skills.

Design Skills

Typography / 75%

Innovation / 90%

Branding / 80%

Creative Direction / 92%

Illustration / 78%

Development Skills

PHP / 75%

Javascript / 65%

HTML 5 / 95%

CSS / 100%

SQL / 60%

Design Tools

After Effects / 95%

Illustrator / 100%

Photoshop / 100%

Premiere / 90%

Pen & Paper / 87%

Development Tools

WordPress / 90%

Bootstrap / 95%

Sublime / 92%

Sketch / 70%

MAMP / 100%

Favorite WordPress Plugins

Advanced Custom Fields / 100%

Custom Post Type UI / 100%

MailChimp for WP / 70%

MonsterInsights / 90%

Yoast SEO / 85%

Human Skills

Magic / 75%

Sword Skills / 64%

Karate / 84%

Alchemy / 43%

Ribbon Dancing / 24%


Don't just take my word for it–here's what my colleagues, peers, mentors and clients have had to say...

Matt is a brilliant creative director and an influential team leader.
–Ashley Gibson
Sr. Director Global Marketing: Brands, Programs and Athlete Development (Running & Triathlon)
I enjoyed working on projects with Matt and was always pleased with the process of creating under his direction.
–Malain McCormick
Event Management and Marketing Professional
Matt helped us save thousands of hours of effort while improving our workflow.
–Ben Bloom
Research Director, Marketing Technology and Emerging Trends, Gartner for Marketing Leaders
What impressed me most about Matt was his ability to create a fun, dynamic team culture. He gets the best not only out of himself—but everyone around him as well.
–Jessica Sebor
Vice President, Media at Competitor Group, Inc.
I learned a lot under his direction, as the Creative Director, and he will continue to inspire me to be the best I can be.
–Bridget Durkin
Associate Creative Director
He has an infectious personality that makes you want to put in as much work as he does.
–Dan Schlesinger
Finance Manager, USA at Swisse Wellness
Matt is the epitome of a highly capable, hard working creative.
–Edrick Clark
Senior Full Stack Developer at LeaseLabs
Real accountability and execution are hard to come by in this industry. Matt exemplifies these traits with a smile on his face and Starbucks in his cup.
–James Longhini
Creator and Leader
I highly recommend Matt to work on any projects and/or employment initiatives because he will deliver great results that will impact the bottom line with great returns on investments!
–Roger Harmer
HR Generalist at Indyme Solutions
From his humble start all the way to becoming the leader of the most creative team I’ve had the honor to have worked with. He pushes the boundaries. He makes you think about how to make things even better.
–Greg Aujero
Junior Network Administrator at Competitor Group, Inc.
Though our work place was very fast paced with heavy deadlines, Matt was a tremendous support system for his team and other departments to ensure all major projects and expectations were met.
–Madora Mak
Special Events Manager at STAR/PAL
He not only helped change the culture of the company but took the lead of a dysfunctional department and turned it into a functional one by proving our value and worth to upper management.
–Bryan Montgomery
Graphic Designer
He has a gift for taking limited information from clients and creating several options to meet their needs.
–Sadeq Zabihi
Engineering & Operations at Sony PlayStation
Matt has been nothing, but a mentor to me as he is dedicated to his craft and truly inspired myself and others to strive more from not only oneself, but the team he leads.
–Nestor Pecache
Production Artist/Designer at 1Point21 Interactive
I must emphasize Matt’s incredibly fun personality which contributed to a positive environment. Let’s just say, Matt doesn’t disappoint.
–Nichole Loyd Janlov
Academic Personnel/Human Resources Assistant at University of California, San Diego
He has a creative mind that shines in his work as a designer, and his sense of humor brings some added flavor to many of his projects.
–Caitlyn Pilkington
Senior Editor at Sharecare, Inc.
He understands the importance of brand identity/equity and collaboration within departments. I have no doubt that he will add value to any place he goes to.
–Juvanie Maximo
Project Manager, Creative and Marketing Services
Matt asked great “big picture” questions that both helped keep the team on track and push for the greatest possible result.
–Kevin LaRue
Marketing Manager
A creative mind, he was constantly pushing our company in the right direction and looking for cutting edge ways to improve.
–Matt Vevoda
Email Marketing Associate at WineAccess


I've designed shirts worn by hundreds of thousands of people. I've pulled more all nighters during site launches than I can remember. I've rallied teams to push the branding of a campaign using only crayons. I've drank oceans of coffees–I'm sure Starbucks has made a million dollars off of me. I've worked on teams that produced ads for The Super Bowl. Most importantly–I've learned a lot, and somehow I've had a lot of fun along the way!

Creative Director

Company:  Competitor Group Inc,.   |   Duration:  April 2012–August 2017

As the Creative Director, I oversaw the entirety of the Creative Team—digital, branding, and media. I lead and facilitated all visual assets from web, video, print, merchandise, email, expo activations, and live event experiences. Some of the brands I oversaw were—The Rock ‘n’ Roll Marathon Series, Competitor.com, WomensRunning.com, Triathlete.com, and VeloNews.com.

Interactive Creative Director

Company:  Competitor Group Inc,.   |   Duration:  May 2014–November 2014

Managed the Digital Team, where we were responsible for digital marketing, email, websites, landing pages, display advertising, and much more. Major products completed: RunRocknRoll.com, Competitor.com, and WomensRunning.com.

Web Developer & Designer

Company:  Competitor Group Inc,.   |   Duration:  April 2012–May 2014

Freelance Developer & Designer

Company:  Bridgepoint Education   |   Duration:  June 2013–Present

Sole developer for site ChooseAshford.com–this site was built to be mobile optimized; tested on over 40 different devices. In addition, I helped developed internal landing pages, motion graphics, and developed several flash ads for their enrollment campaigns.

Freelance Developer

Company:  Cryptozoic   |   Duration:  March 2012–June 2014

I designed, and helped develop their company website Cryptozoic.com. In addition, I developed their display creative for various partner companies, including, but not limited to, The World of Warcraft, DC Comics, The Walking Dead, and much more. I was also the sole designer, and developer for their Kickstarter project HexTCG.com. I also, developed all display creative promoting both the site, and game. In only 3 days, their Kickstarter page had received 17,765 backers, pledging over $2,278,255.

Freelance Designer

Company:  Pieology   |   Duration:  June 2017–Present

I've designed everything from in-store posters, menu boards, table tents, razor flags, apparel, direct mail pieces, stickers, magnets, and more.

Web Designer

Company:  Piston Agency   |   Duration:  October 2009–April 2012

Worked a lot of display advertising, and video editing for clients like TVG, Oakley, Cars.com, USAopoly, Intuit, Shiseido, Yakult, Girogio Armani, Ray Ban, Bally Fitness, American Express, and more.

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